Home / Brand Kit
Clear purpose.
Consistent expression.
Our logo, colors, typography, and voice. A practical guide to representing Implementables clearly and consistently.
The “im” icon, alternate logo colors, and usage guidance are proposed additions for review.
01 / Our purpose
AI, apps, and tech education.
Use clear descriptions of who we serve, what we teach, and how people learn.
The learning approach
Learn.
Practice.
Build.
Start with the foundations. Practice through projects and feedback. Build skills you can show.
A description to use
Implementables is a veteran-led nonprofit education hub for active duty military and veterans to learn AI, explore useful tools, and build apps and digital products.
Lead with learning, selected free resources, tools, and product building. SkillBridge is one participation pathway.
Use Implementables in everyday writing. Use Implementables Pursuit when referring to the nonprofit’s full name. Preserve the lowercase lettering in the logo artwork.
02 / Our logo
One wordmark. More ways to use it.
Keep the familiar lettering. Pair it with a compact “im” icon and a consistent set of color options.
Keep the family consistent.
- Use the full wordmark when space allows.
- Use the compact icon for avatars and small brand signatures.
- Preserve the lettering and proportions.
- Choose a logo color that stays clear against its background.
- Keep other text and graphics clear of the artwork.
The icon and alternate colors below are proposed additions to the brand kit.
The “im” icon
The original “i” paired with the second “m”—including its distinctive sweeping curve.
Proposed icon · Uses the original artwork, not a replacement typeface.
Small mark. Same identity.
Built from what is already ours.
The original dot and sweeping “m” carry the same personality as the full logo. Use the pair as a compact signature wherever the full name is already clear.
Shown as website previews. Separate production files and minimum-size specifications still need to be prepared.
Proposed color options
Choose the version for the background.
Forest on cream
For light backgrounds. Logo #203D2D · Background #FFFEF9.
White on forest
For dark backgrounds. Logo #FFFFFF · Background #203D2D.
Lime on forest
For accent applications. Logo #D6EF83 · Background #203D2D.
Black on white
For single-color applications. Logo #000000 · Background #FFFFFF.
These previews preserve the original logo silhouette. Use supplied production artwork for print and external design files.
03 / Our colors
Grounded greens. Room to breathe.
These values come from the current homepage. The descriptive names below are proposed for this kit.
#203D2DHeadings, primary text, dark sections.
#355C2DPrimary buttons with white text.
#FFFEF9Main page background.
#D6EF83Small accents with forest text.
#F1F3E9Section backgrounds and quiet panels.
#DCE3D2Decorative borders and dividers.
Use forest text on cream, pale sage, or lime. Use white text on action green. Keep lime out of small text on light backgrounds. These are website colors; print specifications are not yet defined.
04 / Typography
Clear at every size.
Plus Jakarta Sans is the typeface used on the current homepage.
Plus Jakarta Sans
400 / Regular
Body copy and explanations
600 / Semibold
Navigation and buttons
700 / Bold
Headings and emphasis
Use sentence case, short headings, and comfortable line spacing. Keep the logo as artwork; do not recreate it with the website font.
05 / Our voice
Practical. Clear. Respectful.
Proposed writing guidance, grounded in the language already used on the site.
Explain the next step.
Use concrete verbs: learn, practice, build, design, test, improve. Tell people what they can do and what happens next.
“Complete a brief, get feedback, and revise your work.”
“Unlock limitless potential through revolutionary solutions.”
Keep outcomes honest.
Describe the training and support available. Label only verified free resources or programs as free. Distinguish practice from client work, and opportunities from guarantees.
“Participants contribute when ready.”
“Guaranteed employment after training.”
For business audiences
Client projects help fund practical skills training. Implementables manages project scope, delivery, and client communication. Participants contribute when ready.
Keep the nonprofit purpose visible while describing the actual service. Confirm current program availability before publishing time-sensitive claims.
06 / Imagery
Show the work and the people.
Proposed direction for future photography and graphics.
Use real learning moments.
- Show people designing, building, reviewing, and collaborating.
- Use clear examples of projects and work in progress.
- Choose simple compositions with space for text.
- Use images with appropriate permission from the people pictured.
Keep the focus on capability.
Represent active duty military and veterans as capable learners and builders. Avoid pity-based storytelling, staged success claims, and generic military imagery used only as decoration.
No approved photography collection was supplied for this draft. Request images before using them in external materials.